Chrome Hearts- Visual Identity Booklet

FEBURARY 2024
    I created a visual identity and logo for Chrome Hearts’ lauch into the Lingerie market. While maintiainging the original aestetic of the brand while also attracting a new audience.

Buying & Merchandising -BRILLA

MARCH 2023
          Created our own brand focusing on Italian herritage and party culture. We worked with our brand based on two seasons; starting wiht spring/summer and then developing autumn/winter sales plan based on our sales results and analysis from our first season. After receiving sales reports we compared acheived sales to targets globally by category. Identifying top-performing stores and pinpointing best and worst sellers.

Vasarely Swimwear Collection

JANUARY 2023
            Analyzing the entry into the swimwear market for a Vasarely legacy. We employed the STP process, crafted a detailed brand extension plan, and a thorough digital strategy.

RIVEA- ^{Comprehensive branding}

JUNE 2023
Our team created a branding strategy for Rivea’s lauch into the French market, covering market analysis, brand platform, segmentation, and a detailed digital strategy. Our reccommendations aimed to ensure successful entry and outlined a strategic vision for the brand’s growth over the next 3 years.

Tyler Mitchell-Capsule Collection

FEBRUARY 2022
            Utopia is my first marketing project as a fashion student: we used Photographer, Tyler Mitchell’s values and photography to create a capsule collection we feel would be fitting. Our group chose a lingerie line where we focus on sustainability and inclusivity.

Click above for full project

ARC’TERYX Visual Merch & Graphic Design

JUNE 2023
           Created a concept store fro Arc’teryx in the Samaritaine. We mapped out the ideal place for the shop, created a detailed visual merchandising plan, and designed the window display.

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Lululemon x Devialet

MAY 2022
           Created a co-branded capsule collection. This involved analyzing the brands, understandng customer segments, and developing a strategic plan covering product range, pricing, distribution, and an integrated marketing communication strategy.

Editorial- Magazine Spreads

MAY 2023
        Created magazine spreads of a topic of choice learning more skills for InDesign.

Hermes-Marketing analysis

May 2023
        In my Strategic Marketing class we were to analyze marketing strategies happening in the current day. This is a short analysis of the strategys used my Hermes to expand globaly.